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NEOZINE* - Tell us about your project,
who "are" Interactcreative and what is your main purpose?
IC - Interactcreative is a young new-media agency which consists
of Benedita Feijó & Michael Andersen. We do all the
work and run the company.
Our purpose is to create unique fresh content for all sorts of
new media projects, it can be anywhere between an interactive
web experience and Tv, Print, Viral, & Art.
NEOZINE* -
When we were watching your work we got curious... who does what
on Interact Creative? Do you both animate and illustrate or do
you have defined specific tasks for each?
IC - We automatically split tasks, pick up naturally on different
ideas, play them front to back and back to front, mess with each
other s work, throw in some humor, and a pinch of salt.
NEOZINE* - Do
you consider expanding as a studio like having loads of designers/
people working for your or two is enough?
IC - For the time being we have been capable of producing results
for demands out there, if an expansion should occur, it should
happen in a natural way, not necessarily because we want to, only
if there is an absolute need to.
We are very protective of our work and style, so any addition
to the agency would have to impress.
NEOZINE* - Let's
talk about your work, Interesting clients have provided creative
works. This does not happen quite often and it is clear on Absolut
Ruby Red TV AD. So... how did you came up with that? What was
the process and how did you managed to keep the obvious handcraft/
classical look of the animation knowing that technology could
have got too much in the way?
IC - It just felt natural to try to convert the existing imagery
we had created, and bring it to a new level visually. Animation
was a way of complementing the whole package, if you see a print
Ad and an animated sequence of that same print Ad, you can see
motion in the stills, it sets your mind adrift. In the Absolut
TV Ad case, we wanted a 2D in 3D kind of flow, we saw everything
in a living, breathing way from day one, while we were creating
the characters. Technology is your friend, it allows you to generate
results in you own way and style. Where would we all be without
Technology?
NEOZINE* - On
Absolut Ruby Red Web Musical, we got obviously curious about the
influences. Were Terry Gilliam animations for Monty Python a starting
point since this work is a musical and songs tend to comedy as
well? What do you think about influences in general?
IC - What is your favourite song? Its hard to pinpoint exactly
what motivates and drives and inspires you. Its a new day every
day, so influences change from one day to another from new inspiring
directions.
NEOZINE* - How
much fun do you place on your work? Do you know it's contagious?
Because whenever we check your work, good mood and good vibes
tend to flow.
IC - We are actually quite serious workers! We try to mix work
and play as much as possible, and chill each other out when needed
;-) If you have fun doing something, whatever it may be, that
fun reflects onto the final product.
NEOZINE* - Let
us know about your future plans and future work :-)
IC - We are constantly expanding in as many different directions
as we can. It could be video today and sculpture tomorrow, art
as a whole is connected, so we experiment with all these great
connections, but as a rule, we don´t discuss unfinished
business. That is just plain bad practice. We are currently involved
in some really interesting projects, that´s how much we´re
telling ;-) So far so good!
RELATED LINKS
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images used with the author's permission*
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INTERACTCREATIVE
