Luca Mathia Bertoncello is the designer behind Quasidesigner, a
showcase to the works. A proficuous talent in diverse design and
art fields makes all the difference. We wanted to know how was possible
to congregate so many areas, here are the enjoyable answers.
Nuno Soares/
Cristina Correia
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NEOZINE* - You seem to have a proficuous
talent in lots of different areas. In which one do you feel more
comfortable and which one would you enjoy exploring more often?
To define
is to limit. Because of that, I don't have a favourite area, although
Product and Fashion Design probably fascinate me the most for the
physical contact between object and user. I try to move in different
directions, confusing the borders of all the disciplines. I love
to have an idea, an intuition without necessary thinking what kind
of instruments or media I need to make that idea real. This process
creates an evolution mixed with a digression of style. Design is
acknowledgement of needing. Not just a style choice. This choice
is represented mostly from an intuition than a planned creation.
 
NEOZINE* - What is the concept behind
the Datemi un Nome (Give Me a Name) Project? And did you achieve
the results you were expecting?
The project
"Datemi un Nome" (give me a name) born from the needing
of create a game that had inside the pleasure of creating and one
of the first thing you do when you create is to recognize, to "give"
your work "a name". What made me curious was to analyze
the idea of "toy". Why was it made in a certain way. The
shapes it could have in your mind. Try to get the toy's value back
to the action of "playing" and not just the possession
of the playing instrument. When I was a kid I liked just one toy.
Lego. Because it was a never ending game, something like design.
 
NEOZINE* - - Even though most of your portfolio is divided
in Design fields, the video installations enters the Art area.
How do you manage your creative process? Is it something like today
I feel like I'm going to work on a Video Installation or today I'm
going to work on the Rossignol Lange boots?
As I said before, design comes
from needing. This needing can come from outside, as a job commission,
or can grow up from inside and this "will to do" has no
time or space limits. It just happens. Often a personal project
grows up during the development of a commercial one and vice-versa.
My personal projects are come from my "need of pleasure".
And pleasure is always something to purse, don't ya think?
 
NEOZINE* - What is the importance of experimentation with
different materials in your work?
It’s
the base(ment). But I think that the toughest "material"
we have to re-begin to work on are the people. I consider really
important the reaction of sympathy and love between who creates
and who uses. I think this relation is one of the guides. Line of
my way to work in the design world, and not just in it.
 
NEOZINE* - - Where did you studied and in what point of your
career did you felt you achieved your language? Or is it an ongoing
process?
In this moment,
I work in FABRICA. I studied "Business and Communication"
in Trieste, after that, "Art and Design" in Venice, at
the IUAV University. Many people teach me a lot, one over all, Ernesto
Luciano Francalanci. Once teacher, now friend. He teaches me to
see, not only to watch. Simple thing first. At the end, what I get
the most from my study course are the people. Their behaviours in
front of design, and also in front of life. My language is like
a parfume, a smell. Better, it's like the smell of your own body:
you can't define it or "fell" it personally.
 
NEOZINE* - Do you have future projects that you would like
to share with us?
Now I’m
working to a new project with Lorenzo Fonda (cerberoleso.it) for
Mtv called "load". Five videos, a kind of short stories,
lysergics and ironics. Besides, in FABRICA, we're developing a Social
Design Project called "A Perfect Weekend". A Perfect Weekend
is a story or rather the continuation of a story started by Aldo
Cibic (http://www.cibicpartners.com/) with “Microrealities”
in the last edition of the Venice Biennial and followed by “A
simple life” exhibited in Verona in the “Abitare il
Tempo” fair. A story that offers us alternatives for living
better and more consciously than before. A "story" told
through a set of objects and installations, yet presented at "Salone
del Mobile" and " Mi Art".
I’m also planning to open a Design Studio in the hills near
Bassano del Grappa with two friends, to breath clean air, eat good
foods, drink our own wine and work with a smile! But these are all
works in progress, it' s hard for me to explain them completely.
So keep in touch.................
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images used with the author's permission* |
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QUASIDESIGNER