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NEOZINE*
- Define what being a designer means to you and what path do you
want to follow.
ANTHONY SHERET - Visual problem solver.
I dont want to define the path, the path will
define where I go and where I end up.
NEOZINE* - I've seen great typography work
on your folio. It's a compelling exercise in
Design Schools. Do you consider this kind of exercise as able of
showing directions? What was the most interesting and challenging
design exercise you have done?
ANTHONY SHERET - I believe that typography
is the basis for great graphic design. It is
the most direct form of communication, and used properly can be
extremely effecitve, unique and beautiful. The most interesting
desgin excercise I have done was probably a record cover and record
identity and direction for Aurora. The project took a whole year
to complete, and we had hundreds of ideas for it, but ended up with
a really simple idea which uses great materials, attention to detail
and simplicity. Im really happy with the results.
The band is made up of close friends, who happen to be great musicians,
they understand how I work and were always patient . A really great
client. I learnt what a great client and designer relatiationship
can feel like.The most challenging project is more difficult to
pin point. Every project has its problems and unpredictable outcomes.
These are normally the most challenging things to happen, sometimes
the things which you cant control which will affect your work are
difficult to adjust to, especially if you have a really nice idea,
and the change renders this unusable.
 
NEOZINE* - What do you think about copying
(in a positive way and as an exercise) other
designers work? Is it part of the learning processe or you figured
out other processes as more interesting to evolve?
ANTHONY SHERET - For me, it has never
been part of the design process. I learnt
everything through deconstructing type, playing and simple experimentation.
Nothing beats the hands on approach to learning. I think everyone
is inspired at points in their life, great work makes you want to
do something as good or better. But, personally copying isnt the
way foward for me. Ive always found my work progresses by playing
with materials, thinking of new uses for things and the process
of experimentation.
 
NEOZINE* - Where do you see yourself in two years from now?
ANTHONY SHERET - Who knows. I know
I will be in college. Im currently working in Frankfurt, and return
in September to start a course at London College of Communication,
University of Art, London. I will be there in a year,hopefully going
to learn alot and meet alot of great new people!I can't predict
how my work will change, who I will meet or the type of projects
I will become involved in. Half of the excitement is the unknown
anyway. Ask me where I am in two years...
NEOZINE* :-)
RELATED LINKS
images used with the author's permission*
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ANTHONY
SHERET